IMMERSIVE EVENTS
Check out our award winning events and immersive simulations
With a proven track record in delivering large-scale, award-winning experiences, we collaborate with renowned theatre company Diatribe to create full-day or evening events for up to 300 participants. Featuring high-calibre talent, live music, and top-tier production values on par with a West End show, our immersive experiences ensure deep engagement and unforgettable impact.
Our award-winning immersive experiences push participants beyond passive observation, placing them at the heart of high-stakes scenarios where every choice has real consequences. Blending live performance, interactive storytelling, and psychological research, these events challenge assumptions, reveal hidden biases, and create visceral, thought-provoking encounters. By stepping into the story, participants don’t just learn, they experience, engage, and walk away with lasting memories that continue to shape their thinking long after the event ends.
“A gripping, thought-provoking experience, made me reflect on how much (or how little) has changed for women in the workplace and beyond.
— Participant, The Accused
The Death of Jane Doe
An Immersive Exploration of Mental Health Stigma at the Workplace
Challenge
Mental health stigma can have devastating consequences, particularly in professional settings, where misunderstanding, bias, and exclusion shape workplace dynamics and even legal outcomes. We worked with Met Police Lewisham & The Innocence Project. This immersive experience challenged participants to confront how individuals diagnosed with mental health disorders are perceived - and whether they are more likely to be treated differently than their colleagues.
Strategy
The experience began with a press conference, where the police and a grieving relative made a heartfelt appeal for information regarding the death of a young woman. As the investigation unfolded, participants interacted with key figures, including individuals with schizophrenia, antisocial personality disorder, and other conditions, uncovering layers of prejudice, systemic bias, and the real-world impact of stigma. Through unscripted interactions and evolving narratives, they were forced to question their assumptions - were they seeing symptoms, or were they seeing a suspect?
Solution
This award-winning experience provided a visceral, first-hand confrontation with the prejudices that shape workplace and legal realities. It challenged perceptions, exposed biases, and sparked critical discussions about inclusion, fairness, and the high stakes of mental health discrimination. Recognised for its innovative and impactful design, the event won the CorpComms Award for Best Communications by a Public Sector Organisation (2016) and was developed in collaboration with Goldsmiths Forensic Psychology Unit.
Feedback
"When else can you have an honest conversation with someone experiencing a severe mental health disorder, except through immersive theatre?"
"A powerful, unsettling experience that reveals how easily bias can shape professional and legal decisions."
The Accused
Sexism, Justice, and the Psychology of a Murder Trial
Challenge
Sexism at the workplace and beyond has long shaped how women’s actions are judged, both socially and legally. This immersive experience explores gender bias, power structures, and societal attitudes through the lens of one of the UK’s most infamous murder trials: the case of Ruth Ellis, the last woman to be hanged in Britain.
Strategy
Set in the 1950s courtroom, this large-scale experience places participants in the role of jurors, forcing them to confront how gender expectations, media influence, and legal bias shape justice. Drawing from real transcripts and court records, the event blends live theatre, music, and film with an interactive psychological experiment that exposes how external influences, such as media framing and expert testimony, can skew perceptions of guilt and responsibility.
Solution
This award-winning event engaged over 600 audience members, challenging them to critically assess how sexism shaped Ruth Ellis' trial, and how similar biases persist today. By interacting with key figures from the case, participants confronted the hidden pressures women face in society, questioning whether justice was truly served. The event was developed with stakeholders from the courts and tribunals service and in collaboration with Goldsmiths Forensic Psychology Unit.
Feedback
“Made you think how lucky we are today having awareness of the mind.”
“Brilliant concept and brilliant execution! Well done and thank you for a really fun night!”
“The theming throughout, the quality of the acting, the high level of organisation / structure and direction to the audience what was happening when ie. that it was very well produced, directed and stage managed. The hall was a good venue - that it could be divided into different section but keep all together. The programme/brochure was also very well produced.”
Top of the cops
Punk, Protest, and Power: An Immersive Business Chaos Experience
Challenge
How do bias, disruption, and power struggles shape decision-making in high-stakes environments? Set in the chaotic world of an underground 1980s punk gig, this immersive theatre event challenges participants to navigate competing interests, crisis management, and media influence, all while keeping the show on the road.
Strategy
Participants are thrown into the backstage drama of a punk gig spiralling out of control. They’ll interact with key players, the band manager, an enigmatic rival performer, a father-son power struggle, and an eco-protest group threatening to derail the event. Each decision shifts the narrative, forcing attendees to confront cognitive biases, corporate reputation management, and the tension between commercial success and ethical responsibility.
Solution
With multiple rooms to explore and a live gig unfolding in real-time, the experience pushes participants to think critically, challenge assumptions, and manage crisis scenarios. Through immersive storytelling and interactive choices, they’ll face real-world business dilemmas, from handling brand reputation under fire to addressing environmental activism in a corporate landscape. The event was developed in collaboration with Goldsmiths Forensic Psychology Unit.
Feedback
“A high-energy, thought-provoking way to explore bias, crisis management, and the power of narrative in business.”
“An 80s punk gig as a masterclass in reputation management and ethical leadership? Pure genius.”
The Unfolding: In Development
The Psychology of an Immersive Auction
Step into the Auction. Nothing is as it seems.
The Unfolding is a bold and immersive theatrical experience that takes audiences beyond binary thinking and into the heart of decision-making.
It challenges participants mindset from either/or to “both/and”, embracing paradoxical thinking, where the only way to win is to rethink what winning means. Inspired by psychological research, economic game theory, and high-stakes immersive theatre.
Strategy
A mysterious billionaire’s final will. A high-society auction where wealth and power are mere illusions. You are invited to bid, but as the stakes rise, so does the cost of your choices. What begins as a game of strategy soon strips away the veneers of human behaviour, exposing the instincts, morals, and biases that drive us all.
The Unfolding is a high-stakes fusion of immersive theatre, experimental economics, and psychological research. It challenges you to abandon binary thinking, embrace paradox, and question the very nature of competition, collaboration, and self-preservation.
- Bid on the unknown - Luxuries, secrets, or something far more personal?
- Face impossible dilemmas - How far will you go to win? What does "winning" even mean?
- Shape the outcome - Your decisions don’t just matter, they define the experience.
As the game unfolds, alliances will shatter, motives will be tested, and the final bid may cost more than you ever expected.
Will you play the game - or will the game play you?
The Sellafield Simulation
A High-Stakes Resilience and Strategy Ecosystem
Challenge
How do organisations navigate complex, high-risk environments where no single solution exists? This week-long immersive experience challenged a London-based consultancy firm to develop a sustainable energy transition strategy for the Sellafield region, balancing economic, environmental, and political pressures.
Strategy
Participants adopted the roles of key stakeholders, from government regulators and nuclear decommissioning authorities to NGOs, trade unions, and venture capitalists. With daily challenges, live negotiations, and evolving crises, teams had to form strategic alliances, manage public perception, and secure funding, all while trading in a custom in-game currency, ISOTOPES (ISOs), to gain influence.
Decision-Making Under Uncertainty - Teams responded to unfolding events, including a major nuclear leak and a political power shift, forcing them to adapt tactics in real time.
Continuous Negotiation & Stakeholder Management - Every meeting, deal, and media interaction had real consequences, rewarding collaboration, ethical conduct, and innovative problem-solving.
Live Leaderboard & Competitive Strategy - The in-game market rewarded strategic risk-taking and calculated information sharing, with teams balancing reputation, alliances, and financial success.
Solution
The experience created a high-pressure, realistic decision-making environment, exposing participants to the complexities of long-term energy planning, stakeholder conflict, and reputational risk. The simulation revealed biases, sharpened negotiation skills, and fostered resilience in high-stakes scenarios.
Feedback
“An intense, thought-provoking challenge, tested our ability to think fast, negotiate hard, and plan long-term.”
“The closest thing to real-world business diplomacy I’ve ever experienced.”
Future-Proofing the Entertainment Industry
A Scenario Week on AI Regulation
Challenge
How can the entertainment industry anticipate and shape AI regulations to balance innovation, ethical concerns, and economic sustainability? A Canary Wharf-based client sought a future-proofing strategy to navigate emerging industry disruptions, using an immersive week-long simulation to explore the complex dynamics of AI governance in film and TV.
Strategy
Participants took on the roles of key stakeholders, streamers, studios, AI developers, unions, and ethics groups, negotiating AI regulations in a fast-moving, high-stakes environment. Using a structured decision-making process, teams worked through:
- Defining key industry challenges
- Shaping regulatory proposals through stakeholder negotiations
- Transforming ideas into actionable policies
- Finalising and presenting AI governance frameworks
Teams traded in TOKENS, a custom in-game currency, to secure meetings, form alliances, and gain regulatory approval, with a live leaderboard rewarding collaboration, negotiation, and strategic problem-solving.
Solution
By the end of the week, participants developed a comprehensive AI regulatory proposal, balancing business, ethics, and public policy considerations. The simulation enhanced strategic foresight, crisis resilience, and regulatory adaptability, preparing industry leaders to anticipate and respond to future disruptions.
Feedback
“A high-stakes, fast-paced simulation that made AI regulation feel real, challenging, immersive, and incredibly insightful."
"Brilliantly structured, forced us to think critically, adapt, and understand the real challenges of AI governance."
We create immersive environments driven by psychologigal and business research to deliver desired outcomes for organisations.
We deliver behaviour change through training, workshops and immersive experiences. We deliver behaviour change through training, workshops and immersive experiences.
“Unlike anything we’ve done before. From start to finish, the team were fully engaged, and we got it! We’ve been discussing it non-stop since then. Very, very impressed.”
— Immersive Behaviour Change Worshop Client
CURIOUS?